GARTV: Georgia Radio and Television
The online blog related to GARTV: Georgia Radio and Television News. at www.edricfloyd.com/gartvWednesday, January 04, 2006
No more JAMZ in Atlanta!
On January 1st at 12 noon, R&B Urban WFOX "97.1 Jamz" in Atlanta changed to a Classic Hits format called "97.1 The River".
The new station will play mostly rock music from the 1970's and 1980's to possibly "fill a gap" between the music offerings of Atlanta's 96Rock and "92.9 Dave FM" and maybe even retain some of its former "oldies" listeners from the old "FOX 97" days that ended in 2003.
From 2003 until now, WFOX was an R&B Urban Hip sound targeting a slightly older audience than listeners of Atlanta's V-103 and Hot 107.9 but 97.1 never achieved great ratings. "97.1 Jamz" never had any on air personalities. The other urban stations have very high profile personalities.
There are plans to add radio jocks to the new station sometime soon. The same was said when "Jamz" was introduced in 2003, but it never materialized.
The new station will play mostly rock music from the 1970's and 1980's to possibly "fill a gap" between the music offerings of Atlanta's 96Rock and "92.9 Dave FM" and maybe even retain some of its former "oldies" listeners from the old "FOX 97" days that ended in 2003.
From 2003 until now, WFOX was an R&B Urban Hip sound targeting a slightly older audience than listeners of Atlanta's V-103 and Hot 107.9 but 97.1 never achieved great ratings. "97.1 Jamz" never had any on air personalities. The other urban stations have very high profile personalities.
There are plans to add radio jocks to the new station sometime soon. The same was said when "Jamz" was introduced in 2003, but it never materialized.
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